We want you to be the best and help you communicate that concept to the people that matter: your customers and prospects.
Branding & Identity
Your brand identifies who you are. It differentiates you from other companies. Most of all, it’s your connection with your customers and prospects, telling them what they can expect when they work with your company. Great branding is about a clear outbound message; an emotional link with your audience, it’s clear and credible and it solidifies customer loyalty. It’s a combination of who you are and how you are perceived. Simply put, your brand is your promise to your customers. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
- Brand Rollout Strategy
- Logo Design
- Marketing Collateral
- Brand Guidelines
- Product Vision & Strategy
- Style Book
Coordinated promotional or outbound messages and related media are used to communicate to your target audience. They are delivered through one or more channels such as print, radio, television, direct mail, and personal selling. We help you plan your strategies for each channel and then implement them for the greatest impact.
- Media Strategy & Planning
- Direct Marketing
- Marketing Automation
- Landing Pages
- Media Buying & Management
- Research Marketing
- Print Media Design
You don’t get a second chance to make a great first impression and that’s your website. It’s a window into your company, your people and your products/services. With interactive media, you’re creating a dialogue with prospects and customers, pointing them in the right direction to fulfill their wants and needs. It should be intuitive, easy to use and responsive, all the while reinforcing who you are and why they should do business with you.
- Website Design
- Website Development
- Content Management Systems
- Mobile Applications
- SEO & PR Strategy
- Analytics and Reporting
- Interactive Signage
- Motion Graphics
UX / User Interface Design
This is the technology that drives your prospect and customer user experiences so they navigate through your site or application easily. Although it’s in the background, it is the key element to getting positive impressions and responses from your visitors.
- Customer Experience Definition
- Design Strategy
- Interaction Design
- Information Architecture
- Prototyping interactions, styles, structure
- Content Strategy
- User Research
Social Media & Strategy
Social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks helps define and promote your company. It includes selecting the right social media and having a consistent voice—your outbound messaging and direction—can enhance and strengthen your connections to prospects and customers.
- Social Media Strategy
- Social Community Management
- Social Influence & Outreach
- Online & Direct Marketing
- Measurement, Optimization & Analytics
- Customer Loyalty & Reward Programs
- Paid Search Marketing
With the opportunity to reach a large number of targeted prospects, exhibiting can generate huge returns on your investment if it’s done correctly. We understand all the ins and outs, from goal setting to implementation of effective exhibit marketing.
- Strategic Exhibit Marketing Planning
- Exhibit Design
- Graphics Messaging
- Landing Pages
- Ancillary Off-site Event Planning
- Pre-show / At-show Promotional Design and Implementation
- Staff Training
Let’s work together
You’re the boss. The end goal is to create a cohesive and consistent image with messaging and execution that resonates at each touch point with those you target so our services are like a menu: let us define and manage your strategic plan from conception to implementation or you can choose them individually. We’re whizzes at what we do and we want to put this expertise to use to benefit you.
For over 14 years Orcada Media has supported the web and marketing needs of Ergo Concepts, LLC. They have helped us as a brand new and growing company evolve with web site development as well as understanding how to conceptualize different marketing approaches. Most important this has equated to driving business to our firm. They have provided all of this in a timely and friendly way. When you work with Orcada Media you work with a great partner and you have a business relationship that will last for years. Julie Landis, President, Ergo Concepts, LLC
We have teamed with Scott’s firm over the years and would highly recommend his company for any creative projects that may arise. He’s adapted at seeing the whole picture while not overlooking the details inherent in most projects. Every job he has participated in was on time and on budget. Shane Oleson, Division President at Keymind, Division of Axiom Resource Management, Inc.
Scott’s sharp creative ability and high energy level made him a valuable asset to the marketing group. Scott was a very capable designer and did a great job working under the tight time constraints and constantly changing marketing landscape at AMSC. I enjoyed working with Scott and give him thumbs up for his design talents and acumen. Eric Clem, Project Manager at US Government
In the fifteen years I’ve worked with Scott and his team, I found them to be of the highest integrity and quality. Anyone needing graphic design or web design work should use him. If you need target marketing and tradeshow exhibit management Margit is the best in the business. she has helped us with making the most of our tradeshow circuit.
Andy Cool, Owner, Explorer Satellite Communications, Inc.
Scott is an excellent professional and well-seasoned designer. He and his team at Orcada have a remarkable ability to merge great design with state-of-the-art internet technologies. Web site designs and productions from Orcada are artistically and technologically beyond reproach. I look forward to working closely with Scott and his team at Orcada again soon. Joe Graff, President at icon werx, inc.
Scott gets it. He has that rare understanding of the need to combine image, brand and marketing into his clients’ graphics, print media, web designs and more. He stays current with new technologies so his clients’ materials are never out of date. Scott views what he does as enhancing his clients’ goals so they have seamless public images. All in all, a talented and capable asset to your company. Scott and his people are not only knowledgeable and professional, they really work hard to make the business relationship work by understanding the company, the goals and the issues the company is managing. I would recommend them highly!! Dan Armstong, Manager, Northrop Grumman
Scott’s company is the best media marketing company in business today. I have worked with many, and his service is top notch. Scott and Margit is a must when it comes to martketing content and campaigns. They make a great team.
Jamie Glover, Owner / Chef Glovers Pepper Sauce
Scott, and Orcada, have always provided us with the best quality work, regardless of scope, time restraints or budget limitations. I would strongly recommend Scott and Orcada Media Group to anyone who asks. Todd Mercer, Creative Director / Owner with KDS, Inc.