01 / Brand strategy
Know your difference.
Understand your audience, define your position, and give customers a clear reason to choose you.
Orcada Media Group | Northern Virginia
Brand Strategy.Creative Direction.Integrated Marketing.
Orcada Media Group turns business strategy into distinctive brands and marketing, connecting research, messaging, design, websites, SEO, social, and print so every impression builds recognition and gives customers a reason to choose you.
Selected work
Distinctive brands.
Connected marketing.
See how a clear idea takes shape across identities, packaging, websites, and communications.
Brand development / Packaging / Digital
Glover’s Pepper Sauce
A relationship from the company’s beginning, carrying a distinctive identity across products, its website, and marketing.
Explore the project →
Exhibition identity / Editorial design
Smithsonian Institution
A traveling exhibition identity and a history-of-print piece, using typography, imagery, and color to bring cultural stories into focus.
Explore the portfolio →Design beyond the surface / Genzyme
Complex information.
Different user needs.
Orcada led design, UX, and UI as a subcontractor to Digital Infuzion on the Genzyme registry project. The contribution: rethinking how results were presented through multilevel data views shaped around users and their requirements.
Prime contractor: Digital Infuzion. Platform context: RegistryNXT!.
Read the prime contractor’s project overview ↗Strategy through execution
One brand. Every impression.
Your positioning, identity, website, and marketing should tell the same story. We connect the thinking and the execution so each piece strengthens the next.
02 / Creative direction
Make it unmistakable.
Give your strategy a distinctive expression through identity, websites, packaging, and print.
03 / Integrated marketing
Put your brand to work.
Connect search, content, social, and campaigns around the customers you want to reach.
A designer’s eye.
A business perspective.
Led by Scott Bricker, Orcada brings design experience dating to 1995 and independent business leadership since 1998. You work directly with experienced creative leadership, with specialist collaborators brought together around the engagement.
Meet Orcada →SELECTED WORK
Distinctive brands. Connected marketing.
See how identity, websites, packaging, and communications come together around a clear brand.
CONSUMER BRAND · INTEGRATED DESIGN
Glover’s Pepper Sauce
A distinctive identity carried across packaging, e-commerce, and marketing.
B2B · BRAND & DIGITAL
Explorer Satellite Communications
Brand identity, e-commerce, print, and exhibit marketing for a technical business.
PROFESSIONAL SERVICES · COMMUNICATIONS
Securicon
Coordinated marketing communications across print and exhibit materials.
STRATEGY THROUGH EXECUTION
One brand. Every impression.
Your positioning, identity, website, and marketing should tell the same story. We connect the thinking and the execution, so each piece strengthens the next.
01 / BRAND STRATEGY
Know your difference.
Understand your market, define your position, and give customers a clear reason to choose you.
Market & competitive research · Positioning · Messaging · Brand architecture
02 / CREATIVE DIRECTION
Make it unmistakable.
Turn your strategy into a visual identity and digital experience with character, clarity, and purpose.
Visual identity · Brand systems · Website design & development · Print & packaging
03 / INTEGRATED MARKETING
Put your brand to work.
Bring your message to the channels your customers use, with coordinated content and consistent creative direction.
SEO · Content strategy · Social media · Campaigns · Sales materials
INDEPENDENT THINKING. EXPERIENCED DIRECTION.
A designer’s eye.
A business perspective.
Since 2002, Orcada Media Group has connected business goals with thoughtful strategy and distinctive design.
Led by Scott Bricker, Orcada brings experienced creative direction and hands-on execution to professional-services firms, hospitality brands, nonprofits, and owner-led businesses.
Whether you are defining a new brand, updating an established business, or bringing scattered marketing into focus, we start by understanding what makes your business valuable and build from there.