Here are some articles and tips to help your business prosper. From marketing, design, technology and how to get results.

Articles: Things to think about – Orcada Media Group, Inc.

 

Thrilled to announce the newest label I created for Pearmund Cellars! It was an absolute blast to witness the bottling of their brand-new wine firsthand.
#orcadamedia
#labeldesign
#winelabels
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Thrilled to announce the newest label I created for Pearmund Cellars! It was an absolute blast to witness the bottling of their brand-new wine firsthand.
#orcadamedia
#labeldesign
#winelabelsImage attachmentImage attachment

A great example of how to use vocal intonation. ... See MoreSee Less

Connect on a deeper level with your customers: 3 proven strategies we suggest.

Creating an emotional connection with customers is essential to building long-term relationships. To achieve this, there are three key principles to keep in mind: Prioritize customer love. By fostering a culture of customer love throughout your organization, you can ensure that every touchpoint with your customers is infused with genuine care and consideration.

Communicate authentically. Once you've established a foundation of customer love, it's important to express it in an authentic and meaningful way. Experiment with different levels of explicitness, and use words that genuinely reflect your feelings towards your customers.

Embrace the power of truth. The key to winning the hearts of your customers is by being honest and transparent. When crafting your sales messages, always ask yourself: is this true? And make sure that your team and agency understand the importance of truth in all your communications.
... See MoreSee Less

Connect on a deeper level with your customers: 3 proven strategies we suggest.

Creating an emotional connection with customers is essential to building long-term relationships. To achieve this, there are three key principles to keep in mind: Prioritize customer love. By fostering a culture of customer love throughout your organization, you can ensure that every touchpoint with your customers is infused with genuine care and consideration.

Communicate authentically. Once youve established a foundation of customer love, its important to express it in an authentic and meaningful way. Experiment with different levels of explicitness, and use words that genuinely reflect your feelings towards your customers.

Embrace the power of truth. The key to winning the hearts of your customers is by being honest and transparent. When crafting your sales messages, always ask yourself: is this true? And make sure that your team and agency understand the importance of truth in all your communications.

Here is the newest label that we have designed for the Pearmund Cellars winery. A before and after. ... See MoreSee Less

Here is the newest label that we have designed for the Pearmund Cellars winery. A before and after.Image attachment

Pearmund Cellars Holiday Hours

Thursday 10a-6pm
Friday 10a-6pm
Sat. 10a-3p
Sunday-Closed

Same next week. Drop in for some cheer!!
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Always try to turn a negative into a positive one!

One of the cleverest things that brands can do is turn negative reviews, comments or experiences into something positive.

A great example is when Orangina tackled the sediment issue at the bottom of the bottles by encouraging consumers to, “shake the bottle to wake the drink.“

Any publicity is good publicity. Luckily, today on social media, EVERY comment/reaction/interaction, whether good or bad, gives the subject more visibility.

Remember, there is opportunity in everything. You just have to look for it.

#BrandDesign #turninganegativeintoapositive
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Always try to turn a negative into a positive one!

One of the cleverest things that brands can do is turn negative reviews, comments or experiences into something positive.

A great example is when Orangina tackled the sediment issue at the bottom of the bottles by encouraging consumers to, “shake the bottle to wake the drink.“

Any publicity is good publicity. Luckily, today on social media, EVERY comment/reaction/interaction, whether good or bad, gives the subject more visibility.

Remember, there is opportunity in everything. You just have to look for it. 

#BrandDesign  #turninganegativeintoapositive

As a business owner, this is a great way to pay it forward."The older gentleman in this picture noticed the younger one reading a book. And just sat down and asked him questions about the book and what his next steps are as far as his education and future.

Then he took his information and offered him mentorship and opportunities. Now these two men don't know one another at all. But I share this because this is what's missing.

This is not shown by media. THIS is what needs to be done! It was amazing for me to see this on my train ride into work. Might not mean much to some. But to those that see will see the bigger picture, this is for you. Remember, "Each one, Teach one". Have a blessed day."

Credit: Miguel Munnlyn
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As a business owner, this is a great way to pay it forward.

Check out the latest information on technology, security, and internet statistics. www.internetadvisor.com/important-internet-statistics-every-marketer-should-know-in-2022 ... See MoreSee Less

Gen Z Never Learned to Read Cursive 
How will they interpret the past?

https://twitter.com/i/redirect?url=https%3A%2F%2Ftwitter.com%2FDesignObserver%2Fstatus%2F1575560982369546240%3Fcxt%3DHBwWgMDRwbSXwt0rAAAA%26cn%3DZmxleGlibGVfcmVjcw%253D%253D%26refsrc%3Demail&t=1+1664492591090&cn=ZmxleGlibGVfcmVjcw%3D%3D&sig=46643c45dfab8e37447857a0944d78b1b39798ff&iid=5ff9a6a44d004ef9b52f7b40c0c4f251&uid=19724911&nid=244+272830465

Our latest design for Black Ops which is silk-screened on the bottle is now out. Make sure you check out the Code of Support Auction that is being held at their annual Gala. Read more below.
#orcadamedia
#labeldesign
#winelabelsBlack Ops is on its 7th Mission. Tonight the mission is to help raise money for our partner Code of Support at their annual gala. Among the auction items will be a 3liter bottle of Black Ops—which last year raised $4000, the highest ever for a Virginia wine!!!!
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Our latest design for Black Ops which is silk-screened on the bottle is now out. Make sure you check out the Code of Support Auction that is being held at their annual Gala. Read more below.
#orcadamedia
#labeldesign
#winelabels

Photos from 1 Million Cups Prince William's post ... See MoreSee Less

Image attachment

Our veterans are on their way! #PatriotCruiseAndSalute ... See MoreSee Less

Here is a little Facebook ad we did for Pearmund. One of our favorite clients. Check them out, their wines are amazing and it a great getaway from the everyday hustle. ... See MoreSee Less

Orcada Media Group is one of the sponsors of this Patriot Cruise event, September 10, is about three weeks away there is still time for you to get your patriot cruising salute raffle ticket 25.00$ a ticket you have three chances to win 1500 or 1000 or 500 … call me text me message me I have someone’s winning ticket Will it be you? good luck! Www.patriotcruise.org ... See MoreSee Less

Orcada Media Group is one of the sponsors of this Patriot Cruise event, September 10, is about three weeks away there is still time for you to get your patriot cruising salute raffle ticket  25.00$  a ticket you have three chances to win 1500 or 1000 or 500 … call me text me message me I have someone’s winning ticket Will it be you? good luck!  Www.patriotcruise.org

Comment on Facebook

Sounds like a great event! 🎉

Check it out, the Cameo Collection we designed for Pearmund Cellars made the cover of the Boulevard Magazine. This issue is dedicated to the Virginia Wine Month. #orcada ... See MoreSee Less

Check it out, the Cameo Collection we designed for Pearmund Cellars made the cover of the Boulevard Magazine. This issue is dedicated to the Virginia Wine Month. #orcada

Comment on Facebook

Philip Carter Strother

The cans we designed for Pearmund Cellars are available on July 1st. See below for more information.

CAN YOU BELIEVE IT?!

WE HAVE WINE IN CANS!

CLEARLY is the choice when a glass isn't enough, or a bottle is too much. Each CLEARLY Can holds 8.5 ounces, and is mobile. Great for the beach, pool, ball game, PTA meeting, you name it...we won't judge.

We are the first winery in the world to have wine in clear cans. It's not plastic, but a polymer that acts like an oxygen 'sponge', maintaining shelf life and stability of the product for months. The packaging and can is 100% recyclable and 100% made in America.

Cans are available in White, Sangria and Rosé. Available to purchase at the winery starting July 1st.

#orcadamedia
#labeldesign
#winelabels
... See MoreSee Less

The cans we designed for Pearmund Cellars are available on July 1st. See below for more information.

CAN YOU BELIEVE IT?!

WE HAVE WINE IN CANS!
 
CLEARLY is the choice when a glass isnt enough, or a bottle is too much. Each CLEARLY Can holds 8.5 ounces, and is mobile. Great for the beach, pool, ball game, PTA meeting, you name it...we wont judge.
 
We are the first winery in the world to have wine in clear cans.  Its not plastic, but a polymer that acts like an oxygen sponge, maintaining shelf life and stability of the product for months. The packaging and can is 100% recyclable and 100% made in America.

Cans are available in White, Sangria and Rosé. Available to purchase at the winery starting July 1st.

#orcadamedia
#labeldesign
#winelabels

We just revamped the Affordable Cleaning Servicess LLC website Affordablecleaningnova.com The goal was to create a clean and easy-to-use site that is mobile-friendly and highlights the end results of their service more than the same old cleaning products other cleaning sites use as their main imagery.

If you are in the Northern Virginia area and are looking for a cleaning service that values its clientele either residential or corporate/office cleaning look no further.
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We just revamped the Affordable Cleaning Servicess LLC website Affordablecleaningnova.com The goal was to create a clean and easy-to-use site that is mobile-friendly and highlights the end results of their service more than the same old cleaning products other cleaning sites use as their main imagery.

If you are in the Northern Virginia area and are looking for a cleaning service that values its clientele either residential or corporate/office cleaning look no further.

Presented at MVES career day to all the 3-5 graders and was a hit with explaining marketing and design. I had them design a logo of whatever they wanted and had a name that logo quiz. All was going well until the MedVac helicopter showed up. How can you compete, lol? ... See MoreSee Less

Presented at MVES career day to all the 3-5 graders and was a hit with explaining marketing and design. I had them design a logo of whatever they wanted and had a name that logo quiz. All was going well until the MedVac helicopter showed up. How can you compete, lol?Image attachmentImage attachment

Our client posted this article and I had to share. Referrals are important for small businesses. Make sure you have the right tools when you go out there. We recommend bringing not just a business card but a printed hand out that help people remember what you do. We would loved to have a one on one if you have any questions on best steps. Message us at hello@orcada.com to find out how to create an impactful message going forward.82%?!?! WHAT???!!!! We were blown away by this number! For our #smallbusiness customers out there – is this true for you? If you haven't implemented a referral program yet, today is the day!

Check out this great article on how to start a #referralprogram in 7 steps: bit.ly/3N4iBIb
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Our client posted this article and I had to share. Referrals are important for small businesses. Make sure you have the right tools when you go out there. We recommend bringing not just a business card but a printed hand out that help people remember what you do. We would loved to have a one on one if you have any questions on best steps. Message us at hello@orcada.com to find out how to create an impactful message going forward.
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