INTRODUCTION
What proceeds the beginning of a project can be more important then the
actual production process. During this phase, we like to approach our
relationship as a partnership with our clients. This allows all of us
to work as a team and provide a better focus on gathering information
from the client and establishing a baseline for needs before production
begins. During this Phase, we focus on gathering information from the
client and establishing a baseline for the campaign. We study the background
information of your company, meeting with your staff to get a feel of
how your company is viewed internally and externally.
DISCOVERY
This phase involves the highest levels of interaction between Orcada Media
Group and the client. It consists of the design, marketing and development
team learning the background information of your company through meeting
with you, researching print materials and existing web sites. If the client
already has an established identity in one medium, it may be possible
to transpose it to another medium. Based on the target audience, the desired
content, and the direction the client wishes to take with their product,
the selected medium is determined. Next, there is extensive interaction
between our internal design, marketing and development teams to integrate
all communication tools.
DESIGN & PRODUCTION
It is during this phase or phases that Orcada incorporates all prior research
and client input to begin to develop the various communication tools.
All material, from print and graphics to new media, begin as "rough concepts",
which are submitted to clients for feedback. An overall approach or design
is selected and the second design phase starts incorporating client content.
Upon submission of the comp phase to the client, the next phase of revisions
are made and the final production phase begins. Before proceeding to press
or the launch of the web site, final review and approval by the client
is secured.
DELIVERY
Site and deliverables are handed over to the client and installed to production
servers as necessary. All printed material is monitored at the printers
to ensure quality and then delivered to the client.
CLIENT RELATIONSHIP
As your business environment changes be assured that Orcada will be there all the way. We build strong, long lasting client relationships that instill a "trusted agent" feeling of support and a "can do" attitude you can depend on at any time.




