Roadrunner Cable services was establishing an online portfolio of their cable service capabilities. Orcada was given the opportunity to convert an existing 30-second commercial into a five minute Macromedia Flash infomercial. The site has a subtle, technologically gentle approach to the delivery of information. Johnson & Johnson wanted to tap into the Flash technology without the "techno feel" generally associated with Flash, and Orcada provided the answer.

Since the site's initial launch, Orcada has incorporated a sweepstakes with a database that allows Johnson & Johnson to target potential buyers.