Saab, a worldwide manufacturer of Aircraft and Automobiles needed to promote it's 33 seat Regional Aircraft, the Saab 340. In an already crowded field of aircraft available to the airlines, Saab had to persuade airline owners that these aircraft, worth $7 million each, were the right choice. Orcada was tasked with developing a series of trade show exhibits to highlight the advantages of the 340. These booths had to be lightweight, easy to set-up and convey the message of the aircraft being the most economical, cost efficient in the market. The Saab 340 became the largest selling Regional Aircraft in the world.