Here are some articles and tips to help your business prosper. From marketing, design, technology and how to get results.

Articles: Things to think about – Orcada Media Group, Inc.

Orcada Media Group

23 hours 36 minutes ago

There are a lot of fly-by-night #DigitalMarketing and #WebDesign companies out there that will leave you hanging - and take your cash with them. Even if you don’t choose us, we suggest you work with a local business that is well established and has a good reputation.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

How To Avoid Digital Marketing Scams And Outsource The Right Way

Orcada Media Group

1 day 23 hours ago

If you’ve ever felt a little #emotional after seeing an #ad, you’re not alone. Here’s why #advertising and #emotion go hand in hand.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Orcada Media Group

2 days 23 hours ago

You don’t get a second chance to make a great #FirstImpression, and that’s exactly what your #website is. It’s a window into your company, your people, your products, and your services. Contact us and we'll make sure to leave you with a great impression - by helping you with yours.
hello@orcada.com
#LifeIsNotATemplate #BeRecognized #WeAreOrcada #OrcadaMedia

Contact Us

Orcada Media Group

3 days 23 hours ago

Your #website isn’t about you. It’s about your #clients and visitors. If you’re not designing your website with #UserExperience in mind, you’re doing it wrong. Contact us and we’ll explain.
hello@orcada.com
#LifeIsNotATemplate #BeRecognized #WeAreOrcada #OrcadaMedia

Genzyme

Orcada Media Group

4 days 23 hours ago

Check out this article from Huffington Post. We’ve designed many #HealthAndWellness #websites, and we’ve seen what works and what doesn’t. Reach out if you need yours refreshed or rebuilt: hello@orcada.com.
#LifeIsNotATemplate #BeRecognized #OrcadaMedia #WeAreOrcada

The War on Infrastructure

Orcada Media Group

5 days 23 hours ago

Whether you're a giant international banking conglomerate or a smaller company selling pepper sauce, your #brand and your #image is everything. We can help with that. (Here's an example from our portfolio.)
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

GLOVERS PEPPER SAUCE

Orcada Media Group

6 days 20 hours ago

You have choices when it comes to #WebDesign, and building a #website shouldn’t require you complete form after form after form. Want to have a real discussion about your #design and #branding needs? Send us an email.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

Services

Orcada Media Group

1 week 2 days ago

Want people to think your company is "awesome?" Then you need an "awesome" #brand. Sounds simple and logical, doesn't it? Check out this article from Entrepreneur. Then, give us a call. (We can help you with all those "awesomes" ourselves.)
hello@orcada.com
#LifeIsNotATemplate #BeRecognized #OrcadaMedia #WeAreOrcada

9 Tips for Creating an Awesome Brand

Orcada Media Group

1 week 3 days ago

Do you own a #SmallBusiness? If so, then #OnlineMarketing is key to your success. We shared a great article from Forbes yesterday about how to have strong #marketing while maintaining a rather tight budget. Today, let's look at some more ways that will successfully get your #brand noticed.
hello@orcada.com
#LifeIsNotATemplate #BeRecognized #OrcadaMedia #WeAreOrcada

30 Simple Tips That Can Significantly Improve Your Online Marketing

Orcada Media Group

1 week 4 days ago

All companies want to drive a successful marketing campaign. After all, strong marketing amounts to strong business. But what can you do if your budget isn't all that big? Forbes has some great advice.
hello@orcada.com
#LifeIsNotATemplate #BeRecognized #OrcadaMedia #WeAreOrcada

7 Tips for Online Marketing on a Tight Budget

Orcada Media Group

1 week 5 days ago

Lost when it comes to #marketing terminology? Here’s a little tutorial for you from #Hubspot.
hello@orcada.com
#LifeIsNotATemplate #BeRecognized #OrcadaMedia #WeAreOrcada

The Ultimate Dictionary of Marketing Terms You Should Know
Timeline Photos

Orcada Media Group

1 week 6 days ago

#ExhibitMarketing takes BIG planning. Let us help with #brochures, #banners, #handouts, and more.
hello@orcada.com
#LifeIsNotATemplate #BeRecognized #OrcadaMedia #WeAreOrcada

Orcada Media Group

2 weeks 23 hours ago

"I'm lovin' it." "Have it your way." "What's in your wallet?" These are all incredibly simple phrases, and yet they're immediately recognizable by almost everyone. What makes a good #slogan? How do you come up with something so simple, yet sticks in the minds of people around the world, and is automatically associated with your business? Start with these guidelines.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

7 tips to creating a memorable slogan

Orcada Media Group

2 weeks 1 day ago

Do you want your website to be seen? Used? Then it has to be appealing - both visually and otherwise. Here's some great advice from The Next Web.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

5 Tips to Make Your Website Attractive
Timeline Photos

Orcada Media Group

2 weeks 3 days ago

A #logo should reflect the personality of your #business, and it should be designed to last decades. It’s a #BusinessInvestment, not a dollar store purchase. Need a new logo to help #DefineAndBrand your business? Contact us. hello@orcada.com #LifeIsNotATemplate #BeRecognized #WeAreOrcada #OrcadaMedia

Orcada Media Group

2 weeks 4 days ago

#Unicorns might be #myths, but they aren’t the only ones. #WebsiteDesign also has myths you need to know about before getting a new site or revamping your current site. #LifeIsNotATemplate #BeRecognized #WeAreOrcada #OrcadaMedia

10 Web Design Myths, Busted [SlideShare]

Orcada Media Group

2 weeks 5 days ago

Trying to write your own #WebsiteContent? It’s not easy (and if it seems to be, you might be missing something). Our friends at ATW - All Things Writing, LLC have some great questions you should ask yourself.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

14 Questions to Ask Yourself When Writing Website Content

Orcada Media Group

2 weeks 6 days ago

"Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales." Your #brand has to be authentic. It has to be "you." Check out this article for some advice, and then contact us. We can help bring out the best in you.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

Ten ways to build a brand for your small business

Orcada Media Group

3 weeks 23 hours ago

We encourage clients to #blog, but it’s not always easy, especially if you have trouble coming up with ideas. Our friends at ATW - All Things Writing, LLC have some issues you need to be aware of.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

Assessing Your Blogs: You Should Be Concerned If …

Orcada Media Group

3 weeks 1 day ago

"There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day." We couldn't have said it better ourselves. Check out this great advice article from Mashable.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

7 Killer Tips for Logo Design

Orcada Media Group

3 weeks 2 days ago

It doesn't matter if you run a large #business, a small one, or even if you simply work for yourself. Your #brand is YOU. When you're "ready to make that brand incredible," contact us. It's what we do.
hello@orcada.com
#LifeIsNotATemplate #BeRecognized #WeAreOrcada #OrcadaMedia

Contact Us

Orcada Media Group

3 weeks 3 days ago

When it comes to your #website, it's not all about pretty pictures - although they definitely help. The #UserExperience has to include an interface that's simple enough for everyone to use and feel absolutely comfortable with. Check out our portfolio for some great examples, and then contact us for a more in-depth explanation.
hello@orcada.com
#LifeIsNotATemplate #BeRecognized #WeAreOrcada #OrcadaMedia

Portfolio

Orcada Media Group

3 weeks 4 days ago

Here's a great article. This quote particularly stands out, which is exactly where we come in: “#GraphicDesign will always be a necessary tool for artistic, economic, #marketing and architectural expression and will continue to evolve as a result of advances in technology and online mediums.” We couldn't have said it better ourselves.
hello@orcada.com
#LifeIsNotATemplate #BeRecognized #WeAreOrcada #OrcadaMedia

How Graphic Design Is Evolving

Orcada Media Group

3 weeks 5 days ago

If you have a #website that's trying to sell a product, you need customers to love that website. Just like a real store, it makes all the difference in the #ShoppingExperience. After all, you wouldn't shop in a dirty supermarket, would you?
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

10 Proven Ways to Build a Website that Customers Will Love

Orcada Media Group

3 weeks 6 days ago

We talk about the importance of #branding a lot here at #Orcada, and frankly, there's a really good reason for that: Your brand is a representation of YOU. That's why we want to represent you in the absolute best way possible. Ready to make your #brand incredible? Contact us today for an #image you can be proud of.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

Contact Us

Orcada Media Group

4 weeks 23 hours ago

This extremely helpful Forbes article shares some of the most telling statistics in #marketing, #WebsiteDesign, and #branding. If you want your business to grow, it's DEFINITELY worth a read. If you have questions or need assistance with any part of this, don't hesitate to contact us.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives

Orcada Media Group

4 weeks 1 day ago

Do you want your #business to be taken seriously? It may sound counterintuitive at first, but you need to make #GraphicDesign one of your top priorities. This article does a great job of explaining why that is, and that's where we come in. When you're ready to make your business really stand out, email us at:
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

6 Reasons Small Businesses Should Make Graphic Design a Priority - HOW Design

Orcada Media Group

1 month 13 hours ago

At #OrcadaMedia, even though we're huge on communication, we would still like to think our work speaks for itself. Click the link and scroll to the bottom to see some really great samples of what we've done. Like what you see? Shoot us an email. We'll be happy to answer any questions you might have.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized

www.orcada.com

Orcada Media Group

1 month 1 day ago

While we're on the subject of #WebDesign, let's talk about some of the crazy myths that nearly EVERYONE believes. These are 10 really common ones that are just plain wrong.
hello@orcada.com
#LifeIsNotATemplate #WeAreOrcada #BeRecognized #OrcadaMedia

10 Web Design Myths, Busted [SlideShare]